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Because the very meaning of retail is “Tailoring”. Did you know that the word Retail is derived from the French word “Tailler” which means ‘Tailoring?”
Sales is just not selling, it is a process, and sales as a process is a big miss in 80% of those startups and businesses failing every year, and the reason why machines (online) are selling better than humans! Because at the core a machine is nothing but a process!
Five key qualities your consumer or business audience is looking for you in: 1) At ease /Self-aware 2) Dynamic /Dressed to kill! 3) Sense of Purpose/ In charge of the subject 4) Focused on audience needs / Provides solutions 5) Original / Being Human
Experience and cheap! Sounds so middle-class!! If it sounds like a racist comment, do not catch me, catch Mrs. Sarabhai. I loved every episode of this light-hearted family show. the heart is always light, and childlike, unlike the big daddy, mind, you see!
Shopping Centres Association of India (SCAI), Thank you for the opportunity. For the reader's benefit, "MALL TALK" is an initiative by the Shopping Centres Association of India (SCAI), bringing in views and insights of the subject matter experts from across the community imbibing the spirit of making retail a greater success together.
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Girish Kashwani